Our Story
VALOURA
(pronounced: va-lor-ah)
The name carries two roots: valor and aura — strength and presence. Together, they form the language of Valoura.
C₁₆H₂₆O — Iso E Super. A molecule invisible yet powerful, the quiet backbone of modern perfumery. Back in February 2023, even we did not fully understand why this formula mattered. What began as a single experiment with this note soon became an obsession.
The House began quietly with a single SKU and an idea. From that moment, the work never stopped. Hundreds of oils were sourced, tested, and archived — not for speed, but for knowledge. Notes were studied in silence, formulas created and discarded, every idea measured against discipline rather than trends.
What grew in those two years was not just a collection of trials, but an archive of experience. Each blend taught us what to refine, what to reject, and what to protect.
In September 2025, the decision was made: Valoura would not remain an experiment. It would stand as a House. From the first bottle forward, every release would carry the same creed — presence over promises, detail over decoration.
Valoura is not built for everyone. It is built for those who notice the difference — for those who recognize craft and demand nothing less.
Founded by Ammar Anas, Valoura exists to prove that a perfume house from India can stand with authority alongside any global counterpart. The story is still young, but the intent is absolute.